Jordan Feliz launched his career as a hard-touring heavy metal singer, then switched gears to become a church worship leader, before finally signing a Nashville record deal and making his mark as a songwriter and soulful R&B-groove-pop artist. Fronting the West Coast buzz band A Current Affair gave Jordan’s powerful vocals some major exposure right out of high school. But heavy metal was never Jordan’s passion; it was just a fun experience with his friends to grow musically. As a child, Jordan grew up with R&B artists like Sam Cooke and Earth Wind & Fire. Those were the sounds and stylings that stuck in Jordan’s musical memory and by the time he was old enough to realize that his own singing voice was a gift, it was those early groove-funk-soul singers that had shaped his personal aesthetic.
After his move from California to Nashville, Jordan was invited to participate in an unsigned artists retreat hosted by Centricity Music. It was the combination of Jordan’s nuanced vocal abilities, the freshness of his retro-influenced melodies and songwriting, and his warm, enthusiastic personality that spurred label execs to take a closer look and ultimately sign him.